Smartline was established in 1999 with the simple goal of building Australia’s best mortgage broking business and putting people, rather than banks, in control of their loan options. We never set out to create Australia’s biggest or most well-known mortgage broking business. Our goal was to give people the right loan advice and help them get ahead – be it buying a home, paying off their loan sooner or growing their property portfolio. So we created a franchised business, with smarter software, and recruited the most experienced and knowledgeable advisers from the banking world. And, instead of advertising to the masses, we focused our energy and resources on providing remarkable service to every single one of our clients. As a result, the Smartline business has grown rapidly, and almost exclusively, on referrals and repeat business.